— BRAND

Krispy Kreme Doughnuts

— ROLE

Creative Direction

Content Strategy

Graphic Design

Branding

With a goal to improve both speed of service and accuracy in the drive through, an all new menu strategy and design was implemented.

An image-heavy approach was used to help guide guests around the menu, highlighting the crave-ability of the products in the process.

A modular hierarchy was used in order to provide flexibility for frequent limited time offers, as well as shops that may or may not have certain items. Sections can be replaced without sacrificing the flow of the menu.

This project went through an extensive incubation period working closely with the Kripsy Kreme internal creative and marketing teams to deliver a well polished final product.