— BRAND

Hangry Joe's Hot Chicken

— ROLE

Content Strategy

Graphic Design

Branding

Wanting to bring new life to their menu to accompany a store reboot & expansion, I developed a new strategy and menu design. This project was done on a very tight deadline with minimal direction as it was one of many moving parts of a broad overhaul.

The existing menu was confusing to navigate, and lacked a cohesive artistic look. I broke down the core menu sections and reorganized them into a cohesive journey for the customer to follow as they order. The creative was refreshed to bring a current day look while also keeping some of the punchy elements of the brand.