— BRAND

Subway

— ROLE

Creative Direction

Content Strategy

Graphic Design

Branding

After unveiling an all new menu lineup, and trying to move away from the traditional sandwich customization experience to a more curated menu, I was tasked with developing a new menu style. This included deviation away from their traditional look and feel to a sleeker, darker look.

In lieu of a traditional, static menu, that didn’t leave much room for anything other than menu listings, I broke things up to include promotional areas to bookend sections. Strategic animation was used to highlight feature sandwiches, as well as draw attention to add-ons and extras in a more significant way.